Why E-Commerce Teams Are Switching from Klaviyo

Klaviyo dominates e-commerce email marketing. But as businesses scale, they're finding significant gaps—especially around pricing and channel limitations:

  • No WhatsApp support: Klaviyo only offers email and SMS—no WhatsApp Business API
  • Expensive at scale: One of the priciest options for 50K+ contacts ($720+/month)
  • Contact-based billing: Pay for all profiles, even inactive ones
  • E-commerce focused: Less suitable for B2B or service businesses
  • SMS limitations: SMS works in US/CA/UK, but WhatsApp dominates globally
The Bottom Line
Same email power, plus WhatsApp—at better pricing

HiMail.ai delivers the email automation e-commerce needs, adds WhatsApp marketing (98% open rates), and saves 20-40% at higher contact counts.

HiMail.ai vs Klaviyo: Feature Comparison

Feature HiMail.ai Professional Klaviyo Email+SMS
Monthly Price
At ~10,000 contacts
 $149/month ~$175/month
Email Sends
 25,000/month 100,000/month
WhatsApp Messages
Business API included
 5,000/month Not available
SMS Credits
 Via integration 1,250 credits
CRM
Contact management
 Included CDP add-on ($500+)
Team Members
 Unlimited Per profile
Marketing Automation
 Full flows Advanced flows
E-commerce Integrations
 Shopify, WooCommerce 350+ integrations

Klaviyo Pricing in 2025

Klaviyo's pricing scales with your contact list. Here's what you'll pay at different levels:

Contacts HiMail.ai Klaviyo Email+SMS
2,500 contacts $49/month $75/month
10,000 contacts $149/month $175/month
50,000 contacts Contact sales $770/month
100,000 contacts Contact sales $1,455/month

Key difference: HiMail.ai includes WhatsApp messages in every plan. Klaviyo doesn't offer WhatsApp at any price.

Why Choose HiMail.ai Over Klaviyo

1. WhatsApp Marketing Included

WhatsApp achieves 98% open rates compared to email's 20%. In APAC, LATAM, and European markets, WhatsApp is essential—but Klaviyo doesn't offer it.

2. Better Value at Scale

At 50,000+ contacts, you'll save significantly with HiMail.ai while gaining WhatsApp capabilities Klaviyo can't match.

3. Works for Any Industry

While Klaviyo is built specifically for e-commerce, HiMail.ai works for B2B, services, SaaS, and retail alike.

4. CRM Included

Klaviyo's CDP add-on costs $500+/month. HiMail.ai includes native CRM functionality in all plans.

✓ HiMail.ai Strengths
  • WhatsApp + Email unified
  • Better value at scale
  • Works for any industry
  • CRM included
  • Unlimited team members
✗ Klaviyo Limitations
  • No WhatsApp support
  • Expensive at 50K+ contacts
  • E-commerce focused only
  • CDP costs extra ($500+)
  • Per-profile pricing

Frequently Asked Questions

Does HiMail.ai integrate with Shopify?

Yes. HiMail.ai offers native Shopify integration including order data sync, abandoned cart flows, and product recommendations—similar to Klaviyo's e-commerce capabilities.

Can I migrate my Klaviyo flows to HiMail.ai?

Yes. Our team provides free migration assistance including flow recreation, template imports, and contact migration. Most teams are fully migrated within 1-2 days.

Why is WhatsApp better than SMS for e-commerce?

WhatsApp offers 98% open rates vs SMS's 95%, but more importantly: WhatsApp supports rich media (product images, catalogs), interactive buttons, and is the dominant messaging app outside North America.

Does HiMail.ai offer predictive analytics like Klaviyo?

HiMail.ai includes AI-powered analytics including customer lifetime value predictions, churn risk scoring, and optimal send time recommendations.