Klaviyo's 2025 Pricing Changes

In early 2025, Klaviyo made significant changes to how they charge customers—and many ecommerce businesses saw their bills increase substantially.

📈 What Changed in 2025

Before: Klaviyo charged based on contacts you actively emailed each month. If you had 50,000 subscribers but only emailed 10,000, you paid for 10,000.

After (2025): Klaviyo now charges for ALL active profiles in your account, regardless of whether you email them. Same 50,000 list? You now pay for all 50,000.

Automatic Upgrades: As your contact list grows, Klaviyo automatically upgrades your plan—up to 25% increase per billing cycle—unless you actively suppress or delete contacts.

The Impact on Ecommerce Stores

For growing ecommerce brands, this pricing model creates uncertainty. Your monthly costs can jump without warning as your subscriber list grows. There's no way to cap your spending, and you're incentivized to delete inactive contacts rather than try to re-engage them.

True Cost Comparison

Let's compare what you actually pay for ecommerce marketing features at different contact levels.

Contact Level HiMail Klaviyo (Email + SMS)
500 Contacts $149/month $35/month
2,500 Contacts $149/month $70/month
5,000 Contacts $149/month $100/month
10,000 Contacts $149/month $150-200/month
25,000 Contacts $149/month $350-450/month
50,000 Contacts $149/month $700-900/month

Note: Klaviyo pricing shown is for Email + SMS plan with 1,250 SMS credits. WhatsApp is not available. HiMail includes 5,000 WhatsApp messages at all tiers.

Klaviyo's Hidden Costs

Beyond the base subscription, Klaviyo has several add-ons that can dramatically increase your monthly bill.

Reviews Add-On

Product review collection and display

$25-$20k

per month, based on orders

CDP Add-On

Customer Data Platform for profile management

$500+

per month for 100k profiles

SMS Overages

Beyond included 1,250 credits

$0.0165

per SMS (can add up fast)

No WhatsApp

Need third-party tool for WhatsApp

$50-100

per month extra

Features vs Price

Both platforms offer ecommerce-focused marketing features. Here's what you get at each price point.

Feature HiMail ($149) Klaviyo ($35+)
Email Marketing ✓ Unlimited ✓ Yes
Contact Limit ✓ Unlimited ✗ Tiered Pricing
WhatsApp Marketing ✓ 5,000 msgs/mo ✗ Not Available
SMS Marketing ✓ Add-on ✓ 1,250 credits
Abandoned Cart ✓ Email + WhatsApp ✓ Email + SMS
Automation Flows ✓ Visual Builder ✓ Visual Builder
AI Chatbot ✓ Included ✗ Not Available
Predictive Analytics ✓ Included ✓ Included
Product Reviews ✓ Included ✗ $25-$20k/mo
Pricing Model ✓ Flat Rate ✗ Auto Upgrades

The Verdict

If you want predictable pricing and WhatsApp for ecommerce, HiMail is the clear choice. Klaviyo's automatic billing upgrades and add-on fees make budgeting difficult.

HiMail gives you everything for $149/month: unlimited contacts, email marketing, WhatsApp campaigns, AI chatbot, and reviews—without surprise charges.

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Frequently Asked Questions

In 2025, Klaviyo changed from charging based on actively emailed contacts to charging for ALL active profiles in your account. This means you now pay for every subscribed contact whether you email them or not. Klaviyo also automatically upgrades your plan with up to 25% increases per billing cycle as your list grows.

HiMail offers predictable flat-rate pricing at $149/month for email marketing, WhatsApp campaigns, AI automation, and unlimited contacts. Unlike Klaviyo, there are no automatic billing upgrades or surprise charges as your contact list grows.

Yes. HiMail includes native WhatsApp Business API with 5,000 messages per month. Use it for abandoned cart recovery, order updates, shipping notifications, and customer support—all integrated with your email marketing.

Klaviyo Email + SMS plan costs approximately $150-200/month for 10,000 active profiles in 2025. This includes only 1,250 SMS credits. Additional features like Reviews ($25+/month) and CDP ($500/month) cost extra. HiMail costs $149/month flat with unlimited contacts and 5,000 WhatsApp messages included.

Yes. HiMail provides free migration assistance including contact import, flow recreation, and WhatsApp setup. Most migrations complete within 24-48 hours with minimal disruption to your marketing.