Why Teams Are Switching from Mailchimp

Mailchimp has been the go-to email marketing platform for years. But as businesses grow, many are discovering its limitations—especially around pricing, multi-channel marketing, and user restrictions.

Key reasons teams seek a Mailchimp alternative:

  • Charging for unsubscribed contacts: Since April 2024, Mailchimp counts unsubscribed and non-subscribed contacts toward your billing
  • No native WhatsApp: In markets where WhatsApp dominates (Asia-Pacific, Latin America, Europe), Mailchimp falls short
  • Per-seat pricing: Adding team members gets expensive quickly
  • Limited free plan: Only 500 contacts and 1,000 emails/month
The Bottom Line
Same email power, plus WhatsApp—at a better price

HiMail.ai gives you everything you loved about Mailchimp's email marketing, adds native WhatsApp Business API, includes unlimited team members, and doesn't charge for unsubscribed contacts.

HiMail.ai vs Mailchimp: Feature Comparison

Here's how HiMail.ai stacks up against Mailchimp Standard (the most popular paid tier) at comparable contact levels.

Feature HiMail.ai Professional Mailchimp Standard
Monthly Price
At ~5,000 contacts
 $149/month ~$100/month
Email Sends
Monthly limit
 25,000/month 60,000/month
WhatsApp Messages
Business API included
 5,000/month Not available
AI Personalization
Content generation & optimization
 Advanced Basic
CRM Integration
Native contact management
 Included Add-on cost
Team Members
Users included
 Unlimited 5 seats
Unsubscribed Contacts
Billing policy
 Not counted Still billed
Marketing Automation
Workflows & sequences
 Full automation Customer Journeys

Mailchimp Pricing in 2025

Understanding Mailchimp's pricing helps you see where HiMail.ai offers better value. Here's the current Mailchimp pricing structure:

Mailchimp Plans & Pricing

📊 Mailchimp Plans
  • Free: $0/mo (500 contacts, 1,000 emails)
  • Essentials: From $13/mo
  • Standard: From $20/mo
  • Premium: From $350/mo
Hidden Costs
  • Charges for unsubscribed contacts
  • Per-seat fees for extra users
  • No WhatsApp capability
  • CRM features cost extra

Price Comparison at Scale

Contacts HiMail.ai Mailchimp Standard
2,500 contacts $49/month ~$60/month
5,000 contacts $149/month ~$100/month
10,000 contacts $149/month ~$150/month
50,000 contacts Contact sales ~$800/month

Note: HiMail.ai pricing includes WhatsApp messages, unlimited users, and CRM—features that cost extra or aren't available with Mailchimp.

Why Choose HiMail.ai Over Mailchimp

1. Native WhatsApp Business API

WhatsApp achieves 98% open rates compared to email's 20%. HiMail.ai includes WhatsApp marketing in every paid plan—Mailchimp doesn't offer WhatsApp at all.

2. Never Pay for Unsubscribed Contacts

Since April 2024, Mailchimp charges for all contacts including unsubscribed and non-subscribed profiles. HiMail.ai only counts active, engaged contacts.

3. Unlimited Team Members

Mailchimp Standard limits you to 5 seats. HiMail.ai Professional includes unlimited team members at no extra cost.

4. Unified Multi-Channel Platform

Email and WhatsApp in one dashboard. One contact database. One analytics view. One automation builder. No juggling separate tools.

5. AI-Powered Personalization

HiMail.ai's AI doesn't just insert names—it creates genuinely personalized messages based on recipient data, behavior, and context.

✓ HiMail.ai Strengths
  • WhatsApp + Email in one platform
  • Unlimited users included
  • Fair contact billing
  • Advanced AI personalization
  • Native CRM included
✗ Mailchimp Limitations
  • No WhatsApp capability
  • Per-seat pricing adds up
  • Charges for inactive contacts
  • Basic AI features
  • CRM is add-on cost

Who Should Consider Switching?

HiMail.ai is the better choice if you:

  • Need WhatsApp marketing: Essential for APAC, LATAM, and European markets where WhatsApp dominates
  • Have a growing team: Unlimited users means no per-seat surprises as you scale
  • Frustrated by contact billing: Don't pay for people who've unsubscribed
  • Want unified analytics: See email and WhatsApp performance in one dashboard
  • Need better personalization: AI that actually adapts to each recipient

Mailchimp might still be right if you:

  • Only need email marketing (no WhatsApp)
  • Send very high email volumes (100K+/month)
  • Need specific Mailchimp integrations
  • Are on a tight budget with under 500 contacts

Frequently Asked Questions

Can I migrate from Mailchimp to HiMail.ai easily?

Yes. HiMail.ai offers free migration assistance for teams switching from Mailchimp. We'll help you import contacts, recreate key automations, and get set up quickly—usually within a few hours.

Does HiMail.ai have all the email features Mailchimp offers?

HiMail.ai includes all the core email marketing features: drag-and-drop email builder, templates, automation workflows, A/B testing, analytics, and segmentation. Plus WhatsApp marketing, CRM, and AI personalization that Mailchimp doesn't offer.

How does WhatsApp Business API work with HiMail.ai?

HiMail.ai is an official WhatsApp Business Solution Provider. Your WhatsApp messages are included in your subscription—5,000/month on Professional plan. You can send broadcasts, create automated workflows, and manage conversations from the same dashboard as email.

What integrations does HiMail.ai support?

HiMail.ai integrates with popular tools including HubSpot, Salesforce, Pipedrive, Shopify, WooCommerce, Zapier, and many more. Our API allows custom integrations for enterprise needs.

Is there a free trial?

Yes! HiMail.ai offers a 14-day free trial on all plans. No credit card required to start. You can test email marketing, WhatsApp messaging, and all features before committing.